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A Practical Guide to Entrepreneurship

A Practical Guide to Entrepreneurship

How to Turn an Idea into a Profitable Business

Michael J Morris


A Practical Guide to Entrepreneurship takes you through each step of the start-up process, covering planning, marketing, selling and advertising, finances, and business law

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About the book

A Practical Guide to Entrepreneurship combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller Starting a Successful Business by the same author, it's ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.

Online supporting resources for this book include a business plan template, instructors manual, budget figures and lecture slides for each chapter.

Table Of Contents

    • Chapter - 16: Business legal entities and business names;
    • Chapter - 17: Criminal and civil law as they affect business;
    • Chapter - 18: The law of contract;
  • Section - SIX: Premises, operations, records and taxation;
    • Chapter - 19: Premises – options and implications;
    • Chapter - 20: Planning, control and purchasing;
    • Chapter - 21: Safety and quality;
    • Chapter - 22: Financial records and taxation;
  • Section - SEVEN: Employing staff;
    • Chapter - 23: Why employ, planning to employ and employment law;
    • Chapter - 24: Executing the recruitment plan;
  • Section - EIGHT: Managing risk, developing the firm;
    • Chapter - 25: Risk management and insurance;
    • Chapter - 26: Expansion and culture;
    • Chapter - 27: Leadership and management;
  • Section - NINE: A systematic approach to growth;
    • Chapter - 28: The PLG© Programme
  • Section - FIVE: The law and the firm;
    • Chapter - 15: Sources of finance;
    • Chapter - 14: Credit control;
    • Chapter - 13: Further financial planning;
    • Chapter - 12: Controlling cash;
    • Chapter - 11: Costing;
  • Section - FOUR: Financial management, raising finance;
    • Chapter - 10: Marketing communications;
    • Chapter - 09: Channels of distribution;
    • Chapter - 08: Your proposition and pricing;
    • Chapter - 07: Markets, market research and forecasting;
  • Section - THREE: Customers and profits;
    • Chapter - 06: IT strategy;
    • Chapter - 05: Running a business yourself;
    • Chapter - 04: Business ideas – creation and evaluation;
  • Section - TWO: Evaluations;
    • Chapter - 03: Not-for-profit (NFP) entrepreneurship;
    • Chapter - 02: Becoming and being an entrepreneur;
    • Chapter - 01: Entrepreneurship today;
  • Section - ONE: Entrepreneurship;
    • Chapter - 00: Introduction;


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Book Details

  • EAN: 9780749466886
  • Edition: 1
  • Published: 3rd November 2012
  • Paperback
  • Dimensions: 240x170
  • 304 pages

About the Author

Michael Morris has taught for university business schools and contributed regular columns to business magazines, as well as writing three titles published by Kogan Page. After senior management experience in small-to-medium sized firms he advised small firms for over a decade before moving to academia.

Michael J Morris