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A Practical Guide to Entrepreneurship

A Practical Guide to Entrepreneurship

How to Turn an Idea into a Profitable Business

Michael J Morris

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Turn an idea into a profitable business with this complete guide to planning, marketing, selling, financial management and business law.

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About the book

A Practical Guide to Entrepreneurship is a comprehensive framework for the study of entrepreneurship. More than just another book on enterprise, this is a step-by-step guide through the main issues faced by all new entrepreneurs, including: customers, profits, financial management, raising finance, law, operations, taxation, employing staff, managing risk, developing the firm, leadership and a systematic approach to growth. The book is complemented by insightful practical features, such as case studies, exercises, academic model summaries and tips, to help students apply their understanding to the real world.

Developed from Kogan Page's successful and long-running title, Starting a Successful Business, A Practical Guide to Entrepreneurship is intended for those taking courses in entrepreneurship who wish to study the subject academically whilst preparing a business plan for their own enterprise, whether for academic or real-world use, or both. A range of support materials for students and lecturers is available, including over 350 PowerPoint slides covering the each chapter, a business plan template, instructors' manual and budget figures.

Table Of Contents

  • Section - SIX: Premises, operations, records and taxation;
    • Chapter - 19: Premises – options and implications;
    • Chapter - 20: Planning, control and purchasing;
    • Chapter - 21: Safety and quality;
    • Chapter - 22: Financial records and taxation;
  • Section - SEVEN: Employing staff;
    • Chapter - 23: Why employ, planning to employ and employment law;
    • Chapter - 24: Executing the recruitment plan;
  • Section - EIGHT: Managing risk, developing the firm;
    • Chapter - 25: Risk management and insurance;
    • Chapter - 26: Expansion and culture;
    • Chapter - 27: Leadership and management;
  • Section - NINE: A systematic approach to growth;
    • Chapter - 28: The PLG© Programme
    • Chapter - 18: The law of contract;
    • Chapter - 17: Criminal and civil law as they affect business;
    • Chapter - 16: Business legal entities and business names;
  • Section - FIVE: The law and the firm;
    • Chapter - 15: Sources of finance;
    • Chapter - 14: Credit control;
    • Chapter - 13: Further financial planning;
    • Chapter - 12: Controlling cash;
    • Chapter - 11: Costing;
  • Section - FOUR: Financial management, raising finance;
    • Chapter - 10: Marketing communications;
    • Chapter - 09: Channels of distribution;
    • Chapter - 08: Your proposition and pricing;
    • Chapter - 07: Markets, market research and forecasting;
  • Section - THREE: Customers and profits;
    • Chapter - 06: IT strategy;
    • Chapter - 05: Running a business yourself;
    • Chapter - 04: Business ideas – creation and evaluation;
  • Section - TWO: Evaluations;
    • Chapter - 03: Not-for-profit (NFP) entrepreneurship;
    • Chapter - 02: Becoming and being an entrepreneur;
    • Chapter - 01: Entrepreneurship today;
  • Section - ONE: Entrepreneurship;
    • Chapter - 00: Introduction;


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Book Details

  • EAN: 9780749466886
  • Edition: 1
  • Published: 3rd November 2012
  • Paperback
  • Format: 240x171
  • 304 pages

About the Author

Michael J Morris has tutored on various university business school programmes and has extensive experience consulting to small businesses. He is also the author of The First Time Manager, Successful Expansion for the Small Business and Starting a Successful Business, all published by Kogan Page.

Michael J Morris

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