- Explores why many cutting-edge companies are now using co-creation to drive innovation - including Microsoft, which has over 1,200 employees working in the blogosphere to actively engaging with consumers and bring them into the product development arena
- Features extensive primary research and global case studies including Kraft, Barclays, Volvo, McDonalds, IBM, Google, Volvic, Jumeirah, Barcelona Football Club, Lego, Camper and Orange
- Developed in association with Promise - a London/New York based consultancy who are the world's leading co-creation company