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Effective Internal Communication

Effective Internal Communication demonstrates that robust internal communication is vital, not only to the well-being of the employees but also for the performance of an organization as an informed and engaged workforce produces better results. This title explores the way in which internal communication is conducted across different sectors and in organizations of different types and sizes.

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EAN: 9780749452650
Edition: 2
Published:
Format: 234x156
288 pages

About the book

Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability.

In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.

This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.

The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.

About the authors

Lyn Smith

Lyn Smith has worked as a professional communicator for over 30 years, starting out in film publicity, later moving on to internal communication in a commercial organization, and copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations, setting up her own public relations consultancy. She has worked in all sectors, including a wide range of not-for-profit organizations.

More about Lyn Smith

Pamela Mounter

Pamela Mounter is a senior corporate communication consultant. She has written about internal communication for both academic and general publications and won a top paper award from the International Association of Business Communicators for her work with BP in this area. She is a member of the Thames Valley University advisory committee for its MSc in Corporate Communication and a committee member of the Chartered Institute of Public Relations' International Group.

More about Pamela Mounter

Internal comms is shown to be a discipline of many dimensions, and I can see this book being a first port of call for communicators in many a work situation.

Exploring Business Communications