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Innovation and Best Practice
for Business Success

Established 1967

Effective Internal Communication

Effective Internal Communication

Lyn Smith, Pamela Mounter


Effective Internal Communication demonstrates that robust internal communication is vital, not only to the well-being of the employees but also for the performance of an organization as an informed and engaged workforce produces better results. This title explores the way in which internal communication is conducted across different sectors and in organizations of different types and sizes.

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About the book

Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability.

In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.

This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.

The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.

Table Of Contents

    • Chapter - 00: Introduction;
  • Section - ONE: Setting the scene;
    • Chapter - 01: What is internal communication?;
    • Chapter - 02: What does it take to be an internal communicator?;
    • Chapter - 03: Your audience – who are they?;
    • Chapter - 04: Theories into practice;
    • Chapter - 05: Managing internal communication in-house;
    • Chapter - 06: Outsourcing the internal communications function;
    • Chapter - 07: How the legal framework fits in;
    • Chapter - 08: The channels, vehicles and activities;
    • Chapter - 09: Who uses which media for what;
    • Chapter - 10: The receiving end;
    • Chapter - 11: Communicating with special groups;
    • Chapter - 12: The globally dispersed workforce;
  • Section - TWO: Getting it right – practical application;
    • Chapter - 13: How to do it – setting about communication;
    • Chapter - 14: We can all talk can’t we? Face to face;
    • Chapter - 15: Leading from the middle;
    • Chapter - 16: The creative aspects – writing, editing and designing it yourself;
    • Chapter - 17: Publishing the printed word – the logistical aspects;
    • Chapter - 18: Broadcast – do it yourself or call in the experts?;
    • Chapter - 19: Managing change;
    • Chapter - 20: Communicating in a crisis;
    • Chapter - 21: Signposting the ether;
    • Chapter - 22: They go it alone – online;
    • Chapter - 23: How to measure success;
    • Chapter - 24: How to make it happen – gone shopping!;
    • Chapter - 25: Internal communications – the future


Internal comms is shown to be a discipline of many dimensions, and I can see this book being a first port of call for communicators in many a work situation.
Exploring Business Communications

Book Details

  • EAN: 9780749452650
  • Edition: 2
  • Published: 3rd July 2008
  • Paperback
  • Dimensions: 234x156
  • 288 pages
  • Series: PR in Practice Series

About the Author

Lyn Smith worked as a professional communicator for over 30 years, moving from film publicity to internal communications, then to copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations consultancy.

Pamela Mounter (editor) is a senior corporate communication consultant who has written widely on internal communication. She is currently Chair of the CIPR's International Group.

Lyn Smith

Pamela Mounter