- Emphasizes client retention, and the importance of cross-selling and up-selling for more powerful marketing results
- Demonstrates how successful marketing leaders recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth
- Features insightful case studies from internationally-recognized organizations such as Fiat, Tesco, Amazon and ING
Precision Marketing
Maximizing Revenue Through Relevance
Benefit from incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.
Key features at a glance
EAN: 9780749465353
Edition: 1
Published:
Format: 233x156
224 pages
About the book
Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient.
Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.
About the authors
Sandra Zoratti is Vice President, Global Marketing Solutions at InfoPrint Solutions, a Ricoh Company. She is recognized as a thought leader in the area of precision marketing - a data-driven marketing approach that produces highly targeted, relevant customer content.
Lee Gallagher is Director of Precision Marketing and Sales for InfoPrint Solutions, with extensive experience in the hospitality,retail and distribution industries.
Today's marketers can't survive without developing valuable, compelling and relevant content to customers at the right time. Precision Marketing uses some of the best research on the planet to show you why, and how, to leverage the right information to substantially grow your business. Read this book... then give it your CEO
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