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Running a Public Relations Department

Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition of Running a Public Relations Department aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.

In association with

EAN: 9780749434243
Edition: 2
Format: 236x154
160 pages

About the book

Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.
Running a Public Relations Department is a step-by-step guide to the different aspects of operating a successful unit. This hands-on, accessible guide for practitioners and senior managers offers a thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function. Written by one of the most respected and well-known figures in the industry, it offers expert advice on
- Identifying the key areas and types of activity
- Planning and establishing a long-term strategy
- Managing budgets
- Building up a team
- Handling internal and external relationships
- Involving outside consultancies
This fully updated second edition of Running a Public Relations Department contains new chapters on project management and personal career planning and is endorsed by the Institute of Public Relations. It offers an excellent insight into the effective organization of public relations activity and the techniques that are involved.

About the authors

Mike Beard

Mike Beard, a former President of the Chartered Institute of Public Relations, was Director of Communication at Taylor Woodrow plc. and at Lucas Industries plc. He also has major international consultancy experience as Managing Director of Burson-Marsteller Signapore. He now operates as an independent corporate affairs consultant.

More about Mike Beard