I really, really like this book. I can't count how many times lawyers and others have asked me for clear, relevant, practical guidance on their tendering efforts - and here it is, neatly combined in one tome. Debunking several of the urban myths around tendering (you can win and lose only on price etc), the authors manage to convey complex information in simple, persuasive terms, providing both visual and written assistance to busy professionals seeking to have their practices succeed. I'd see this as being essential reading for those focused on their businesses, their clients and their own careers. Highly recommended.