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The Essential Guide to Employee Engagement

The Essential Guide to Employee Engagement

Better Business Performance through Staff Satisfaction

Sarah Cook


The Essential Guide to Employee Engagement explores how managers can engage their staff to become more productive, engender greater levels of customer satisfaction, drive organizational success and retain talented employees.

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About the book

The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success. Recognizing that engaged employees are more productive, engender greater customer satisfaction and loyalty, and can help to promote your company's brand, the book gives you the necessary tools to make this happen. The author draws on a wide range of international case studies and examples, which demonstrate how an actively-engaged workforce can help your organization to flourish. You are shown how to measure the level of your employees' engagement and provided with a strategy to apply to help increase active staff participation.

Table Of Contents

    • Chapter - 01: What is employee engagement?;
    • Chapter - 02: Beginning an employee engagement programme;
    • Chapter - 03: Identifying the key drivers of engagement in your business;
    • Chapter - 04: Developing an employee engagement strategy;
    • Chapter - 05: Well-being;
    • Chapter - 06: Information;
    • Chapter - 07: Fairness;
    • Chapter - 08: Involvement;
    • Chapter - 09: Agents for change;
    • Chapter - 10: Sustaining a focus on employee engagement

Book Details

  • EAN: 9780749449445
  • Edition: 1
  • Published: 3rd July 2008
  • Paperback
  • Format: 234x156
  • 240 pages

About the Author

Sarah Cook is a management development consultant who specializes in helping organizations develop their leadership and employee capability. Sarah previously worked as a marketing manager for Unilever and as Head of Customer Care for a retail management consultancy. She is the author of three other books published with Kogan Page.

Sarah Cook