- Provides a unique 15 part toolkit to create your perfect marketing manifesto, whether individual, department or company
- Examines the role of the marketing professional and offers groundbreaking advice and tips for practitioners' own professional development
- Enables organizations to successfully develop a strong marketing team, and a winning marketing strategy
The Marketing Manifesto
A unique, innovative and highly practical book that crystallizes precisely how professional marketers can create a goal-oriented personal and company strategy.
Key features at a glance
EAN: 9780749468521
Edition: 1
Published:
Format: 234x157
216 pages
About the book
Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and under-exploited as a force for profit. It is time marketing - and the Marketer - became critical.
The Marketing Manifesto tackles and exposes the problems that stand in the way of many marketers that realize marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer. Outlining unique steps to create and deliver a successful marketing strategy in any organization and to improve your own a personal impact as a marketer - The Marketing Manifesto is an innovative and highly practical title that crystallizes how professional marketers can create a goal-oriented personal and company strategy, and achieve the competitive advantage through correct marketing practice.
About the authors
David James Hood is a specialist in competitiveness and proposition / revenue improvement and was an early innovator in modern digital and technology-led marketing. He has served on the UK's Marketing and Sales Standards Setting Body and the manufacturing trade body competitiveScotland. Director of the Global Marketing Network's Online Community, heading up CPD development and serves on its Advisory Panel. He is Co-Director of the 'Competitive SME' mission to improve marketing in small businesses and is Marketing Director for Aqua Energy Scotland. He is also a Guest Lecturer at the University of Glasgow, and has previously held the role of Chair of the Chartered Institute of Marketing's technology group.
Related products
