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The Retail Champion

The Retail Champion

10 Steps to Retail Success

Clare Rayner

From £20.82

The Retail Champion: 10 Steps to Retail Success is the only book any small retailer needs, whether starting up or already trading, online only or multi-channel, to make their retail business a success.

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About the book

Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is known as The Retail Champion, has developed a practical ten step methodology that helps retail business owners to create their own unique action plan and to design their success template. The 10 steps to retail success methodology enables retailers to develop robust and repeatable processes and systems in order to become scalable, saleable businesses. Throughout this book Clare Rayner will give you the tools, techniques and motivation you need to thrive in the highly competitive retail market.

As an added bonus, when you buy this book you will be given exclusive, client-only access to a whole range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that will put you on the fast-track to success

Table Of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Step 1 Goal and mission;
    • Chapter - 02: Step 2 Positioning;
    • Chapter - 03: Step 3 Ideal customer;
    • Chapter - 04: Step 4 Range planning;
    • Chapter - 05: Step 5 Pricing and promotions;
    • Chapter - 06: Step 6 Channel and location;
    • Chapter - 07: Step 7 Customer engagement;
    • Chapter - 08: Step 8 Supply chain;
    • Chapter - 09: Step 9 Planning and controlling;
    • Chapter - 10: Step 10 Back office

Book Details

  • EAN: 9780749465889
  • Edition: 1
  • Published: 3rd July 2012
  • Paperback
  • Format: 235x156
  • 224 pages

About the Author

Clare Rayner is a renowned retail expert and one of the most respected and experienced retail consultants in the UK. She started out as a fast-track graduate store management trainee for McDonalds before going on to work with leading retailers such as M&S, Dixons and Argos. She then moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Known as The Retail Champion, Clare is engaged by clients as a retail consultant, retail speaker and retail mentor. She is regularly called upon by BBC News (TV and Radio) as well as various trade press to comment as a retail expert. In recognition of her work with and support of the Independent Retail sector, in 2011 she was asked to launch Independent Retailer Month, a global campaign to celebrate independent retail, into the UK. http://www.retailchampion.co.uk/

Clare Rayner

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