3 Big Trends in Neuromarketing Research with Darren Bridger
24th January 2017 | Darren Bridger
Darren Bridger, author of Decoding the Irrational Consumer, discusses in clear terms the 3 Big Trends in Neuromarketing Research. Darren Bridger works as a consultant to marketers, advising on using and analysing data that tap into consumers' non-conscious thinking and motivations.
Decoding the Irrational Consumer was written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli.