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3 Big Trends in Neuromarketing Research with Darren Bridger

Darren Bridger, author of Decoding the Irrational Consumer, discusses in clear terms the 3 Big Trends in Neuromarketing Research. Darren Bridger works as a consultant to marketers, advising on using and analysing data that tap into consumers' non-conscious thinking and motivations.

Decoding the Irrational Consumer was written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli.