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Align Strategies and Mitigate Risk to Achieve Success

In this video Phil Mennie, author of Social Media Risk and Governance: Managing Enterprise Risk, outlines core strategies for firms to consider when embarking on social media and good governance required to negate risk.

Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization.

Save 20% when you order his book Social Media Risk and Governance with discount code MKTSMRGB