Andy Maslen's Pro Copywriting Tip: Nail Your Tone of Voice
Andy Maslen, author of Persuasive Copywriting, talks about how to achieve your target tone of voice. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives.