How to Become a Great B2B Marketing Leader
The key questions every leader should ask themselves
Most us weren’t born leaders. Most of us are great tacticians with the necessary technical skills to implement those tactics. But even though many of us are inevitably promoted to leadership positions because of those technical skills and our ability to get things done, few of us have the innate skills necessary for leadership.
In this video, Heidi Taylor, author of B2B Marketing Strategy, explores what makes certain marketing leaders successful, and why it isn’t necessarily because of their functional marketing skills, knowledge of the industry, or even their personalities.
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About the Book
B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Save 20% by entering discount code VMKB2B20 at checkout