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Decoding the Irrational Consumer

5th January 2017 | Darren Bridger

Darren Bridger, author of Decoding the Irrational Consumer, outlines the key theoretical tools required to implement neuromarketing studies and achieve the best results

Demystify the relatively new field of marketing research, Neuromarketing, to understand consumer response to marketing stimuli and how to best implement into your marketing processes.

Decoding the Irrational Consumer is available to purchase now. Save 20% when entering discount code VMKDC20 at the checkout at www.koganpage.com 

£29.99

Darren Bridger author of "Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research", outlines in plain terms the key theoretical tools required to implement neuromarketing studies and how to achieve desired research outcomes.

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