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Decoding the Irrational Consumer

Darren Bridger, author of Decoding the Irrational Consumer, outlines the key theoretical tools required to implement neuromarketing studies and achieve the best results

Demystify the relatively new field of marketing research, Neuromarketing, to understand consumer response to marketing stimuli and how to best implement into your marketing processes.

Decoding the Irrational Consumer is available to purchase now. Save 20% when entering discount code VMKDC20 at the checkout at www.koganpage.com