We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Go to Marketing & Communications

Generating Sales Leads in B2B Marketing

16th April 2018 | Heidi Taylor

Discover why lead generation is a short-term, tactical activity and NOT an overall marketing goal

In this video, Heidi Taylor, author of B2B Marketing Strategy, explores the third key B2B marketing fallacy – that the purpose of marketing is to generate sales leads. Here she explains why lead generation should only be used as a short-term, tactical activity, and not as the overall purpose or wider aim of marketers.

Like this video? Subscribe to our YouTube channel.

About the Book

B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Save 20% with discount code VMKB2B20

From £16.66

Learn more


Marketing & Communications

Keep up to date with the latest innovations and best practices within marketing, branding, advertising and sales with our range of marketing books and resources from leading experts. FREE UK/US delivery on all orders.

Go to zone

Featured Titles

B2B Marketing Strategy