Generating Sales Leads in B2B Marketing
Discover why lead generation is a short-term, tactical activity and NOT an overall marketing goal
In this video, Heidi Taylor, author of B2B Marketing Strategy, explores the third key B2B marketing fallacy – that the purpose of marketing is to generate sales leads. Here she explains why lead generation should only be used as a short-term, tactical activity, and not as the overall purpose or wider aim of marketers.
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About the Book
B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Save 20% with discount code VMKB2B20