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Generating Sales Leads in B2B Marketing

Discover why lead generation is a short-term, tactical activity and NOT an overall marketing goal

In this video, Heidi Taylor, author of B2B Marketing Strategy, explores the third key B2B marketing fallacy – that the purpose of marketing is to generate sales leads. Here she explains why lead generation should only be used as a short-term, tactical activity, and not as the overall purpose or wider aim of marketers.

 

B2B Marketing Strategy (9780749481063)
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B2B Marketing Strategy

Heidi Taylor
From £19.99