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Ian MacRae Discusses the Myth of Generational Differences

17th February 2017 | Ian MacRae, Adrian Furnham

Ian MacRae, co-author of Motivation and Performance, discusses the lack of scientific evidence regarding generational differences, and suggests that income levels might more accurately explain what motivates employees. Ian MacRae is a PhD candidate at Maastricht University and Director of High Potential, an organizational consultancy providing customised psychological tests and reports for improving performance, predicting potential and developing people.

Motivation and Performance helps you identify what really drives, unites and divides your workforce so you can improve satisfaction, boost productivity and reduce staff turnover. Underpinned by original research, this book features case studies from finance, retail, the public and other sectors to show how the principles of motivating employees apply at all levels of the organization, not just at the leadership level, and how values and motivation can be changed and developed. 


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