Gamification Works Because It Meets Our Psychological Needs
Why is gamification so effective? Betty Adamou, author of Games & Gamification in Market Research, explains its because gamification meets our psychological needs.
£ Pounds
Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T+Cs apply.
- Home
- Marketing & Communications
- Gamification Works Because It Meets Our Psychological Needs
Related content
Get tailored expertise every week, plus exclusive content and discounts
For information on how we use your data read our privacy policy
Agile Web Development by Byte9
Secure shopping