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Why is Account-Based Marketing (ABM) Such a Hot Topic?

Discover the three types of account-based marketing and the principles behind them

In this video, Bev Burgess, provides a true definition of account-based marketing (ABM) including the three different types of ABM that are emerging and the principles behind them.

Burgess reveals how you should be treating large accounts, why growth and investment in ABM is increasingly becoming a priority for B2B organizations, and the three ‘R’s that are impacted by ABM.

A Practitioner’s Guide to Account-Based Marketing explores the development of ABM as a business practice, the pitfalls to avoid, and provides a framework for setting up a strategic ABM programme.