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Case Study: Managing Sustainability in the Fashion Supply Chain
Case Study

Case Study: Managing Sustainability in the Fashion Supply Chain

Operationalization and Challenges at a UK Textile Company

Piyya Muhammad Rafi-Ul-Shan, Patsy Perry, David B. Grant


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The fashion industry has a high environmental impact in terms of its carbon, water and waste footprint, and is therefore facing increased pressure from multiple stakeholders to balance environmental, social and economic needs - the three tenets of the triple bottom line (or TBL).

This fascinating case study presents examples of sustainability initiatives used in companies such as M&S and H&M and looks at the major challenges which are often encountered when trying to incorporate sustainability measures into a company strategy.

Aimed at students on manufacturing, retail, supply chain management, logistics courses, it explores sustainable initiatives including: preparing a sustainability report, such as Marks & Spencer's annual Plan A report; reducing waste, such as H&M's global garment collection initiative to allow consumers to return used clothing to store for responsible disposal; reducing use of energy resources by using a more efficient energy system such as Inditex's use of motion detectors to automatically turn off lights in low-traffic areas within its eco-model store in Barcelona.

The case study offers readers insights into how to meet the triple bottom line and become more sustainable. The case study demonstrates approaches adopted by real businesses within the fashion industry and offers tips for best practice.


  • EAN: 9780749476816
  • Edition: 1
  • Published: 3rd January 2016
  • PDF
  • Dimensions: 297x210mm
  • 7 pages

About the Author

Piyya Muhammad Rafi-ul-Shan is a PhD student at the Logistics Institute, Hull University Business School. Research areas include supply-chain risk management, sustainable supply-chain management, agile and responsive supply chains, and the garment and fashion industry.

Dr Patsy Perry is a Lecturer in Fashion Marketing in the School of Materials at the University of Manchester. Her research interests include corporate social responsibility in fashion supply chain, and she has published a number of book chapters and academic journal papers in this area.

Professor David B Grant is Professor of Logistics at Hull University Business School. His research interests include logistics customer service, satisfaction and quality, retail logistics, and sustainable logistics and supply-chain management. He has over 175 publications including Sustainable Logistics and Supply Chain Management and Fashion Logistics for Kogan Page.