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Cross-cultural Communication

The Essential Guide to International Business

Cross Cultural Communication is a practical handbook for those who regularly deal with other cultures in their day-to-day work.
EAN: 9780749439224
Edition: 1
Format: 235x152
192 pages

About the book

Cross-cultural communication is no longer something confined to a few specialists in large companies; it is a reality for hundreds and thousands of people from large and small companies.

Running overseas subsidiaries at a distance is a demanding task. Negotiating cross-border deals is a personal challenge of the highest order. Working in multi-cultural teams on short-term projects calls for great sensitivity. Cross-cultural Communication invites you to assess your own attitudes and performance as a business partner and as a communicator in the international arena.

This book is packed with examples, opinions and case studies from businesspeople around the world, including in-depth focus on: national cultures; company cultures; personality types; tactics and negotiation skills; timing and communications.

About the authors

This multi-author book, edited by John Mattock, draws on viewpoints from a variety of authors who have experienced the joys, trials and tribulations of working far from home in very different cultures. These authors will challenge your assumptions and offer practical advise in how to get it right when working outside the culture you are familiar with.

This book is not to be saved for the plane; read it well beforehand and take time to digest it.

John Clark, Gillette International