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Innovation and Best Practice
for Business Success

Established 1967

Cross-cultural Communication

Cross-cultural Communication

The Essential Guide to International Business

John Mattock, Canning International


Cross Cultural Communication is a practical handbook for those who regularly deal with other cultures in their day-to-day work.

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About the book

Cross-cultural communication is no longer something confined to a few specialists in large companies; it is a reality for hundreds and thousands of people from large and small companies.

Running overseas subsidiaries at a distance is a demanding task. Negotiating cross-border deals is a personal challenge of the highest order. Working in multi-cultural teams on short-term projects calls for great sensitivity. Cross-cultural Communication invites you to assess your own attitudes and performance as a business partner and as a communicator in the international arena.

This book is packed with examples, opinions and case studies from businesspeople around the world, including in-depth focus on: national cultures; company cultures; personality types; tactics and negotiation skills; timing and communications.


This book is not to be saved for the plane; read it well beforehand and take time to digest it.
John Clark, Gillette International

Full of excellent suggestions on how to be more sensitive to the values and cultures of others and how to communicate better in the global marketplace.
Dr Martin Posth, Volkswagen AG

Never boring, and encourages participation through questions and exercises with answers that sometimes surprise.
Richard Brown, Airbus

Book Details

  • EAN: 9780749439224
  • Edition: 1
  • Published: 28th February 2003
  • Paperback
  • Dimensions: 234x156
  • 192 pages

About the Author

This multi-author book, edited by John Mattock, draws on viewpoints from a variety of authors who have experienced the joys, trials and tribulations of working far from home in very different cultures. These authors will challenge your assumptions and offer practical advise in how to get it right when working outside the culture you are familiar with.

John Mattock

Canning International