- Includes examples and case studies from businesses around the world
- Includes in-depth focus on national and company cultures, personality types, tactics and negotiation skills and more
- Allows readers to assess their own attitudes and performances as business partners
Cross-cultural Communication
The Essential Guide to International Business
Cross Cultural Communication is a practical handbook for those who regularly deal with other cultures in their day-to-day work.
Key features at a glance
EAN: 9780749439224
Edition: 1
Published:
Format: 235x152
192 pages
About the book
Cross-cultural communication is no longer something confined to a few specialists in large companies; it is a reality for hundreds and thousands of people from large and small companies.
Running overseas subsidiaries at a distance is a demanding task. Negotiating cross-border deals is a personal challenge of the highest order. Working in multi-cultural teams on short-term projects calls for great sensitivity. Cross-cultural Communication invites you to assess your own attitudes and performance as a business partner and as a communicator in the international arena.
This book is packed with examples, opinions and case studies from businesspeople around the world, including in-depth focus on: national cultures; company cultures; personality types; tactics and negotiation skills; timing and communications.
About the authors
This multi-author book, edited by John Mattock, draws on viewpoints from a variety of authors who have experienced the joys, trials and tribulations of working far from home in very different cultures. These authors will challenge your assumptions and offer practical advise in how to get it right when working outside the culture you are familiar with.
This book is not to be saved for the plane; read it well beforehand and take time to digest it.
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