Take the leap from paid employment to independent consultancy with this guide.
Every year thousands of people like you decide to make the move to independent consultancy, and next year hundreds of them will go crawling back to the security of paid employment. The problem is simple: to succeed at most jobs you have to be good at what you do; to succeed as an independent consultant you also have to be good at everything else all those people you used to work with did as well. The Independent Consultant's Survival Guide is for people who are serious about becoming a successful independent consultant. It provides advice from people who've been there and survived long enough to tell the tale.
Rather than being a book about how to consult, The Independent Consultant's Survival Guide is about how to be a consultant. Filled with examples from people who've been incredibly successful, some who make a living and some who failed, it distills advice and experience into a useful text, covering how to get started, marketing yourself, developing the business and more. If you want to make it through your first year, see your business prosper and grow and don't want to have to go back and get another job working for somebody else, then this book will be an invaluable resource.
This is a practical and essential guide for anyone contemplating establishing their own business. Johnson captures all the key elements which allow a successful transition and is very clear about what can send you off track. Grounded in common-sense and humour.
Norman Walker, Former Global Head of Human Resources, Novartis
Mike Johnson offers useful advice on surviving in a competitive environment and tips on growing a business.
Mike Johnson is a consultant, author and managing partner of Johnson Associates Limited, a corporate communications consultancy. The firm's main activities are internal communications strategy, researching and writing on world-of-work issues and management education strategy for major corporations and institutions.