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Strategic Thinking

Strategic Thinking

A Step-by-step Approach to Strategy and Leadership

Simon Wootton, Terry Horne

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Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material, this step-by-step guide shows readers how to formulate strategies and predict future changes.

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About the book

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.

With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to:

gain a deeper understanding of your market;

forecast where your organization is heading;

think critically about proposals;

write an effective strategic plan

Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.

Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.

Table Of Contents

  • Section - ONE: Strategic leadership;
    • Chapter - 01: Section 1 Strategic leadership;
    • Chapter - 02: Section 2 Strategic leadership – brain-based communication;
    • Chapter - 03: Section 3 Strategic leadership – the thinking skills required;
    • Chapter - 04: Case Study Marketing leadership and management action;
  • Section - TWO: Strategic thinking – the 9S© approach;
    • Chapter - 01: Step 1 Gather strategic intelligence;
    • Chapter - 02: Step 2 Assess strategic capability;
    • Chapter - 03: Step 3 Create strategic knowledge;
    • Chapter - 04: Step 4 Make strategic predictions;
    • Chapter - 05: Step 5 Develop strategic vision;
    • Chapter - 06: Step 6 Create strategic options;
    • Chapter - 07: Step 7 Take strategic decisions;
    • Chapter - 08: Step 8 Create and communicate market-led strategy;
    • Chapter - 09: Step 9 Plan and manage projects to implement change;
  • Section - THREE: The next steps;
    • Chapter - 01: Next Steps;
    • Chapter - 02: Final thought


I like this book because it is easy to apply in the real world
John Smethhurst, Business Strategist, Lancashire Business School


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Book Details

  • EAN: 9780749460778
  • Edition: 3
  • Published: 3rd July 2010
  • Paperback
  • Format: 234x156
  • 160 pages

About the Author

Simon Wootton, formerly a consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service, is now Associate Director of Commissioning at NHS Manchester.

Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programmes on strategic marketing and leadership at Lancashire Business School.

Simon Wootton

Terry Horne