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Innovation and Best Practice
for Business Success

Established 1967



Public Relations

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Showing 1 - 10 of 36 results

Showing 1 - 10 of 36 results

Myths of PR

Myths of PR

Rich Leigh

£14.99

A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry.


Published: April 2017, Paperback
EAN: 9780749479596

Available to pre-order from 3rd January 2017
In Your Creative Element

In Your Creative Element

Claire Bridges

£19.99

Based on the periodic table, In Your Creative Element follows nine groupings of 62 creative elements and covers the principles, values and attitudes associated with creativity.


Published: December 2016, Paperback
EAN: 9780749477325

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today.


Published: December 2016, Paperback
EAN: 9780749478698

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Ethics in Public Relations

Ethics in Public Relations

Patricia J Parsons

£24.99

Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.


Published: April 2016, Paperback
EAN: 9780749477264

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Planning and Managing Public Relations Campaigns

Planning and Managing Public Relations Campaigns

Anne Gregory

£24.99

Drive events rather than be driven by them with the techniques laid out in the new edition of this popular definitive guide.


Published: December 2015, Paperback
EAN: 9780749468736

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Media Interview Techniques

Media Interview Techniques

Robert Taylor

£19.99

The complete guide to media interviews for anyone tasked with representing themselves or their organizations to confidently deliver a key message across channels, even in crisis conditions.


Published: November 2015, Paperback
EAN: 9780749474720

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Campaigns that Shook the World

Campaigns that Shook the World

Danny Rogers

£14.99

Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence.


Published: October 2015, Paperback
EAN: 9780749475093

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Event Planning and Management

Event Planning and Management

Ruth Dowson, David Bassett

£24.99

Get practical advice and tips for organizing events of all types and levels of complexity.


Published: September 2015, Paperback
EAN: 9780749471392

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Brand Psychology

Brand Psychology

Jonathan Gabay

£24.99

Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and some brands can survive crises while others can't.


Published: March 2015, Paperback
EAN: 9780749471736

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Chartered Public Relations

Chartered Public Relations

Stephen Waddington

£29.99

Learn what best practice looks like from a collection of essays by top Chartered Public Relations professionals.


Published: February 2015, Paperback
EAN: 9780749473723

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Showing 1 - 10 of 36 results


Showing 1 - 10 of 36 results