Plan successful events with this practical toolkit of essential theory and practice, including risk assessment, legal applications, promotion and budgeting, plus updates on experiential and managing events…
Published: November 2018, Paperback
Get a new perspective on the true nature of reputational risk and damage to organizations, and understand why its root causes trace back to individual and collective human behaviour.
Published: January 2017, Paperback
Drive events, rather than be driven by them, with the techniques laid out in the fully-revised new edition of this popular definitive guide to planning PR and event campaigns.
Published: December 2015, Paperback