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Public Relations

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Showing 1 - 10 of 36 results

Showing 1 - 10 of 36 results

The People Business

The People Business

Annabel Dunstan, Imogen Osborne

£29.99

Know what 'good' looks like in Internal Communications, enhance employee engagement and improve the way your business functions, through a series of detailed case studies from multiple companies of diverse…


Published: July 2017, Paperback
EAN: 9780749479718

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Myths of PR

Myths of PR

Rich Leigh

£14.99

Explore some of the most interesting, widely-accepted myths that permeate the industry, in this fascinating and critical examination of PR, shedding new light on the reality of PR practice.


Published: April 2017, Paperback
EAN: 9780749479596

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.


Published: December 2016, Paperback
EAN: 9780749478698

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In Your Creative Element

In Your Creative Element

Claire Bridges

£19.99

Identify the formula for creative success by following nine groupings of 62 creative elements based on the periodic table, covering the principles, values and attitudes associated with creativity.


Published: December 2016, Paperback
EAN: 9780749477325

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Ethics in Public Relations

Ethics in Public Relations

Patricia J Parsons

£24.99

Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.


Published: April 2016, Paperback
EAN: 9780749477264

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Planning and Managing Public Relations Campaigns

Planning and Managing Public Relations Campaigns

Anne Gregory

£24.99

Drive events rather than be driven by them with the techniques laid out in the new edition of this popular definitive guide.


Published: December 2015, Paperback
EAN: 9780749468736

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Media Interview Techniques

Media Interview Techniques

Robert Taylor

£19.99

Confidently deliver a key message across channels, even in crisis conditions, with this complete guide to representing either yourself or an organization in the media.


Published: November 2015, Paperback
EAN: 9780749474720

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Campaigns that Shook the World

Campaigns that Shook the World

Danny Rogers

£14.99

Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and the developments of PR and communications as a business.


Published: October 2015, Paperback
EAN: 9780749475093

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Event Planning and Management

Event Planning and Management

Ruth Dowson, David Bassett

£24.99

Get practical advice and tips for organizing events of all types and levels of complexity.


Published: September 2015, Paperback
EAN: 9780749471392

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Brand Psychology

Brand Psychology

Jonathan Gabay

£24.99

Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some brands can survive crises while others can't.


Published: March 2015, Paperback
EAN: 9780749471736

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Showing 1 - 10 of 36 results


Showing 1 - 10 of 36 results