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Innovation and Best Practice
for Business Success

Established 1967



Designing the Purposeful Organization: The Power of a Compelling Purpose

Purposeful organizations have the energy to create and grow, to overcome seemingly insurmountable problems. Those that lose their way, on the other hand, fragment, become chaotic and may end up as prey for predators. Complete the form below to download sample pages from Clive Wilson's book Designing the Purposeful Organization which 

  • Addresses the power of a compelling purpose
  • Features case studies from companies including Google and the John Lewis Partnership
  • Includes activities to help your organization hone in on its purpose
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